Thiana started her two decades of experience with orthopedic devices in 2001 with DepuyMitek as an associate sales representative covering four full-line reps in Southern California. She earned a promotion to full-line sales rep after three months, then became Rookie of the Year and a Field Sales Trainer after finishing in the top 10 percent the following year. While at DepuyMitek, Thiana became a multiple M Club winner and earned MVP honors when the Southwest team took 1st place for Division of the Year.
After a short stint in cardiovascular pacers with Boston Scientific, Thiana realized her heart belonged in orthopedic. After receiving an invention disclosure for a soft tissue anchor, she returned to DepuyMitek a year later as an independent distributor for SCOR Medical. Thiana achieved her Sports Med quota year after year and connected her surgeons to additional product lines from Arthrosurface, KMI, and MTF Biologics.
In addition to lines SCOR supported, Thiana also represented Tornier, OrthoMed and 3 Biologics distributors spanning the majority of tissue banks in the United States and quickly made a name for herself in both foot and ankle as well as biologics. She embraced field sales training responsibilities for DepuyMitek and the Biologics lines, and was instrumental in introducing Biologics to the SCOR team.
In 2010, Thiana represented SCOR Medical as a New and Competitive Products Panel Member at DepuyMitek’s National Sales Meeting. Thiana received awards across multiple categories for sales excellence and played an integral role in the SCOR team winning DepuyMitek’s Distributor of the Year in 2012.
Thiana’s success in foot and ankle earned her an invitation to help kick off Stryker’s new foot and ankle division, where she paved the road to a large Kaiser contract. Her growing passion for mentoring and training led her to accept a Director of Medical Education for Arthrex position with the Southern California distributor. While there, she developed representative training and continuing education programs for veteran reps across sports medicine, extremities, biologics, and capital equipment. She put together professional education programs for surgeons, and ran didactic sessions and wet labs for individual surgeons and their rep teams. She also planned and facilitated 10 station knee and shoulder labs, hosting 30-plus faculty surgeons, for all Southern California fellows. Thiana oversaw Arthrex’s partnership with the University of California-Irvine Orthopedics Residency lab and participated in Grand Rounds, including instructing residents in ACL graft harvesting.
In 2014, Thiana moved into a regional sales management role with Cayenne, now Zimmer Biomet, to expand her footprint into five states. She participated in R&D engineering round tables for new product development and holds several IP agreements with them. Her accomplishments include first place in the RM challenge trip to Hawaii after sales of their flagship product dipped companywide, by developing a new and radical product positioning strategy. Her most memorable accomplishment involved watching the team she brought into Arizona rise from second to last place to finish in first place just eight months later after winning Distributor of the Year.
Thiana’s relationships then led to her orthobiologics distributorship, and a new endeavor with her customers to tackle macro healthcare issues, and providing services needed to the underinsured as part of a non-profit foundation team. As completion of the project neared, Thiana’s passion for training brought her to the Med Sales Institute team in 2016.